(AOL Finance)  Macy’s is morphing into a discount store.The department-store chain is testing self-service systems in its shoe departments and at its beauty counters, meaning customers would serve themselves instead of finding a salesperson to retrieve shoes or make eyeliner recommendations.

This model copies highly successful off-price retailers like TJ Maxx and Nordstrom Rack.

Customer service was once what set Macy’s apart from those retailers.

But now customers don’t even want that level of service when they’re shopping, according to Macy’s chief financial officer Karen Hoguet

“Lots just say, ‘Leave me alone, let me get the shoe I want and move on,'” Hoguet said, according to Fortune.

This isn’t the first time Macy’s has copied discount stores, and it won’t be the last.

Read the full story here: Macy’s just signaled the end of department stores as we know them – AOL Finance